Data & evidence

Primary data

Primary data refers to information collected firsthand through direct measurement or observation, rather than using secondary or estimated sources.

Corenot covered

What it is

Primary data refers to information collected firsthand through direct measurement or observation, rather than using secondary or estimated sources. Reliable sustainability reporting and decision-making depend on primary data, which provides accurate and verifiable insights into organizational impacts or performance.

Why it matters

Reliable sustainability reporting and decision-making depend on primary data, which provides accurate and verifiable insights into organizational impacts or performance.